This mini blog post series explores the why, what and how of benchmarking, and how every business can benefit from looking up and out, starting with the why.
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We’re all guilty of navel-gazing sometimes and businesses are no exception.
In the ever-shifting landscape of sustainability, it’s easy to be so focused on your own strategy that you overlook the game-changing ideas and bold moves happening elsewhere. The risk? Missing out on best practices, underestimating the competition or thinking you’re ahead of the curve – when in reality, you might be falling behind.
Benchmarking is how you keep one foot in the real world and stay up to date on where you are really being seen in the marketplace.
Here at Ever, we are all about looking up and out and benchmarking is a key tool in taking this approach. This mini blog post series explores the why, what and how of benchmarking, and how every business can benefit from looking up and out, starting with the why.
So, why benchmark?
In the ever-evolving world of sustainability, standing still isn’t an option. Companies may think they’re leading the charge, but without a clear view of the landscape, they risk falling behind. Benchmarking helps businesses stay informed, competitive and on the path to real impact.
What are the benefits?
By looking at what others are doing, both within and beyond your industry, you gain a clearer picture of what best practice and, importantly too, malpractice look like. It highlights where you're excelling and where gaps might be forming. Maybe your carbon strategy is market-leading, but what about biodiversity or water conservation? Ideally you don’t want to let certain parts of your strategy slip, and without benchmarking, blind spots can go unnoticed.
It also ensures companies don’t just meet expectations but push boundaries. Learning from the successes (and failures) of others allows businesses to refine their strategies, adapt winning approaches and stay ahead in a rapidly changing world. Just as importantly, benchmarking offers a chance to acknowledge progress, giving teams the opportunity to celebrate their hard work and keep momentum strong.
Look up
Sustainability isn’t just about doing good, it’s about doing better. And that starts with looking up.
Benchmarking series
What teams can learn from benchmarking and how it can be used
How benchmarking works
Photo by Zhuojun Yu on Unsplash