At its core, benchmarking isn’t just about measuring up, it’s about learning, adapting and pushing forward in a way that aligns with your business’s goals and values.
Stay informed with regulations, insights & events by joining our mailer
Benchmarking isn’t just about comparison, it’s about gaining perspective.
By analysing where your business stands across various sustainability issues, teams can better understand their positioning in the market:
- Are you leading in water efficiency but falling behind in just transition efforts?
- Are competitors setting more ambitious social impact goals?
This insight helps shape priorities and drive meaningful action.
Benchmarking for motivation
Beyond analysis, benchmarking is a powerful motivator. Seeing how far the best in the industry and beyond have come can inspire teams and leadership to aim higher. It provides a tangible roadmap for progress, turning ambition into achievable steps.
However, businesses must be mindful not to blindly copy best practices. What works for one company may not translate seamlessly to another. The key is adapting insights to fit your business’s unique context, ensuring sustainability efforts are both effective and authentic.
Awards recognition
For those pursuing awards, benchmarking is invaluable. Understanding where you stand against competitors can highlight strengths to showcase and areas to refine, increasing your chances of recognition.
At its core, benchmarking isn’t just about measuring up, it’s about learning, adapting and pushing forward in a way that aligns with your business’s goals and values.
If you're looking to excel in your sustainability strategy, reporting or internal delivery, speak to Marigold and the team.
Photo by Gerald Murphy on Unsplash